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Conversations with the best minds behind industry leading tradeshows, exhibitions, and conferences.
Setting the Scene:
Every year, thousands of major events are organised across the hundreds of sectors that underlie the modern economy.
These events serve thousands of businesses, millions of attendees, and facilitate billions in commerce - and they apply to any industry you might think of. Here are some examples:
- Pack Expo — 50,000+ attendees attending an exhibition on packaging.
- InfoSecurity Europe — 3000+ companies, on the cutting edge of improving cybersecurity, presenting their work to the marketplace.
- The Global Berry Congress — The premier event for the delicious and large, $26B+ global berry market.
Behind the Event is a podcast where we talk to the organisers behind the world’s industry-leading tradeshows, expos, conferences, and conventions.
Here are some of the things you’ll get from listening to the podcast:
- Learn about specific events, their backstory, some of their big achievements, and why you should attend them.
- Get expert tips and strategies to improve your events strategy; how to impress and attract new customers, drive more leads, revenue, and more.
- Gain an insider’s understanding of the leading events in your industry, and what goes on behind the scenes to create a successful tradeshow.
Whether you are a conference organizer looking to stay ahead of the trends, an entrepreneur using expos to grow, a big brand wanting to maximize your presence, or just fascinated by everything tradeshow-related - this is a podcast that’s been made for you.
Who is this podcast for?
- Exhibitors and sponsors - Gain strategic advice on how to have a successful exhibit or sponsorship.
- Tradeshow, conference, and event organizers - Learn insider tips on planning, marketing, and running an effective event.
- B2B Marketers, entrepreneurs and small businesses - Discover new ways to leverage tradeshows for growth.
- Anyone fascinated by the business of events!